Selling on eBay, the world’s biggest online auction site, does have some benefits – millions of hungry buyers to name one. However, there are some downsides as well – millions of competitive sellers.

Offering the best products, at the best price, with the best customer service, is a good way to attract customers and keep them coming back, but what else can you do to stand out from the rest of the sellers?

Adding audio and video is a great way to bring your listings to life and really sell your products, and it’s easier than you think. Listing on eBay is simple, and a lot of sellers like that, and would probably be a bit apprehensive about the thought of complicating the whole process with audio and video.

However, with the technology and tools that are available today, the process is very simple, and it could really help increase the bids you get on your listings.

Imagine if you were selling vintage records, or music boxes, and the buyer could hear the quality of your item. Or you might be listing TVs or digital cameras, and a video would let the buyer see the item was working fine, as well as giving them a better view of how well it performs.

Adding audio and video is like creating your own mini-commercial for your item. You don’t even need to make the video yourself if you don’t want to. eBay lets sellers include videos from sites like YouTube, so if there is a TV commercial or a product review for your item, you could add that to your listing. These video websites provide you with the html code you need to embed the video into your listing.

Simply copy the code from the video website, and paste it into the html tab on your listing description. That’s all you need to do so that when the listing goes live, the video will appear in the item description. Even if you had to make your own audio or video, it’s simple enough to do with mobile phones, digital cameras, or even webcams.

It doesn’t have to be anything too fancy, you could even record yourself narrating a slideshow of photographs of the item, and turn this into a short video. If you have a bit more experience creating videos on your computer, you might want to make your listing videos a bit more sophisticated. Whatever you choose, once you have your video, you can simply upload them to YouTube and follow the process above to get the video into your listing.

If any of this still sounds a bit too technical for you, there are websites with software that make it even easier. eCommercePlayer lets you use there site to record audio or video. They host these videos for you (which basically means they store them so buyers can view them), and you can either copy the code and paste it into your item description, or publish to your listing direct from their website.

Auctionmercial is a similar website that lets you create videos using your own images. You basically narrate a slideshow of your photographs to create your video, Auctionmercial host it for you, and you just add the code to your description so the video appears in your listing.

These websites aren’t free, but they are a great option if you want the benefits of audio and video in your listings, without any technical hassles. Once you’ve got a bit more experience using audio and video in your listings, and you’ve seen how it can benefit your business, you might want to host the videos yourself – a simple web hosting account and some basic html skills are all you’ll need.

You might consider getting some professional help with your videos, hiring voiceover artists to make them sound more polished, or even hiring a video company to do the whole thing for you. Technology, and the boom in video marketing, has meant that these kind of services are not as expensive as you might think. Make sure your videos are well lit, and the sound is a decent quality. Give the buyer a full 360 degree view of the item, and demonstrate any special features.

Be aware that using audio and video in your listing might not suit every buyer. Try adding video to your normal listings (keeping the images and text description) so the buyer has the best of both worlds.

You might even want to start by just including a clickable link for the buyer to access the audio or video if they want to.

Most customers will like video listings, but you don’t want to put any off that don’t – see what works best in your market. Once you’ve created your video, you can use it elsewhere to market your eBay listings.

By uploading it to YouTube or your own blog, you can link it back to your listing as a way to generate more customers who otherwise might not seen your item on eBay. Adding audio and video to your eBay listings is something just about anyone can, and should, do.

If buyers can see and hear you selling your products in more detail, you’re items are going to stand out from the other sellers, and increase your number of bids!